Posted On: 2022-03-02 08:06 AM
Factors driving the ready-to-eat cook food market in India
Nowadays, consumer habits and buying behaviors have drastically changed. Increasing urbanization, the shift from joint families to nuclear families, changes in jobs and businesses, time constraints, conveniences, and lifestyle changes have contributed to the consumer's preference for ready-to-eat/instant foods over fresh and healthy foods.
Instant food is easier to prepare and requires less energy. The quick-to-use food products are packaged and prepared in such a way that little or no preservatives need to be added or added after consumption. The ready to cook food is increasingly used in supermarkets and hypermarkets, traditional grocery stores, online retailers, convenience stores, and other industries. In addition to this, the increasing preference for convenience food, the expansion of retail chains, and new products. Coupled with this, instant food can be used at any time by gently heating it.
The market grew steadily in 2020, and with key players adopting new strategies, the global "Instant Food Market" is forecast to grow at a steady pace during the forecast period 2021-2027.
At the same time, diabetes and obesity are health concerns that are posing a challenge to market growth. As instant food items contain a high level of fat, health-conscious consumers tend to avoid them. This is the reason why the younger generations turned to online food stores during the pandemic not only for entertainment but also for food inspiration.
The resurgence of the instant food market in the backdrop of Covid 19
Recent COVID-19 outbreaks and the current economic downturn have altered the statistics of many global markets. Like every other sector, the instant food market too bore the brunt of Covid 19. To halt COVID-19's rapid spread across the globe, governments took drastic measures, including lockdowns, border closures, and strict social distancing protocols.
However, the prevalence of Covid shows signs of a declining trend in recent months, the food-to-go sales across the globe are recovering faster than expected - that's good news for us.
Food packs that are ready-to-eat and instant
Although there are many segments for ready-to-eat foods in India, here are 5 of the most popular ones.
Mirchi online store serves as a one-stop-shop for consumers who live in different parts of the country. One can find everything one needs at Mirchi, like what one would find at home. As you can see from the catalog, Mirchi cultivates flavors that delight consumers around the world.
You can buy ready-to- eat Indian Vegetarian Food, ready to-eat Jain Food, instant Indian Meals, Biriyani, Pav Bhaji Mix, Sabudana Khichdi Mix, Paratha Mix, Dal Chawal, Dal Makhani, Dahi Vada Mix, Dhokla Mix, Ragada Pattice Mix, and ready- to-consume Multigrain Pasta. With its capacity to store a wide range of food at varying temperatures, Mirchi has been a game-changer for many instant food outlets.