Best Powders and Pickles and Chutneys from Andhra Pickles - (Chennai) Online
The beginning of this company was almost like a fairytale as with all spectacular success stories, nurtured of course by hard work and commitment to a 'vision' and purpose. When asked on how it all started, Lakshmi, the founder, smiles unassumingly and quotes Madam C.J. Walker, the famous American entrepreneur and philanthropist, "I got my start by giving myself a start." Her aged mother who used to herself make a mouth watering variety pickles and podis (spice and masala powders) once upon a time was longing for that unique old nostalgic experience' of savouring traditionally made healthy and tasty Avakai. The constant stream of visiting North Indian friends of her husband, a senior bureauc...rat in the Central Government, longed for original 'South Indian' Aaachars and Masala powders, and not those off-the shelf ones available everywhere that "taste like chemicals", she quotes them. After much futile search she concluded - "If I can't find it, I'll make it. And make it not just for home but for all who long for the original taste of Andhra pickles and podis." Thus began the journey of 'discovery' (from her mother about her family lineage in the districts of Guntur and Vijayawada who traditionally make authentic pickles and spice powders) and innovation (selecting and using the purest of spices and condiments and a team of traditional experts to prepare the delicacies). Today ' Lakshmi's Andhra Pickles & Podis', her brand, has nearly a dozen varieties of delicious pickles and spice powders. "What sets us apart" she says confidently, "are these differentiators - No artificial preservatives or colours are added, ingredients like chillies, spices and condiments are the purest obtained from native Guntur and Vijayawada in A.P, they are prepared by traditional cooks in hygienic conditions". And what is more, there is 'customization' too to suite specific socio-cultural practices - pickles are available in two varieties, with and without garlic.
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