People often ask why we chose the domain 'Mirchi.com' for our platform; there's an interesting reason behind it. Growing up, the promoter, Poornima was looked upon as someone who was mischievous, but with a 'can do' attitude. People often referred to her as a 'Choti Mirchi' , a little Chilli Pepper, and the name stuck to her amongst her family and friends. Little did Poornima know that she would one day be known as the Mirchi Lady.
When she wanted to start this platform for food, Poornima thought about a suitable domain name to use. Whilst in the USA, her family had registered the domain 'Mirchi.com' in the late 1900's and had briefly used it to market Indian snacks in the USA. She knew it was a good idea to use it for her venture. The domain name is short, catchy, and easy to spell and remember; more importantly, she felt it would be an extension of her real self. Interesting, isn't it?